95% start-ups fail in first 5 years, and the number one reason is that there is NO MARKET NEED
Lots of resources are wasted until one realizes there is no market need, one can avoid most of these mistakes by understanding your customer and market earlier, often and iteratively
Lean Startup is changing the way new products are built and When used effectively, you can create better products faster, without wasting any time, money or talent building products that won’t succeed in the market.
This hands-on Lean Startup workshop will give practical tools and techniques for applying lean startup and customer development to your Product/Idea.
Session 1 – What is a Lean Startup?
- Traditional way of building a product/idea
- What is wrong with traditional way of building products
- What is a Lean Startup?
Session 2 – Visualize your startup
- What is a business model and how to create a business model
- Teams build business model for their ideas
- Identify risks and narrow it down to the most critical one
- Teams form a testable hypothesis
- Setting up experiments by Avoiding Bias
- Customer development techniques
- How to design an MVP (Minimum Viable Product)
- How to master Build-Measure-Learn feedback loop and apply across your startup
Session 3 – Test, Learn, Decide
- How to gain customer insights
- How to talk to customers and understand their wants and needs
- Run experiments and take informed decisions
- Get out of the building and talk to real customers
- How to take informed decision from the data and not from the gut feeling
Upon leaving the workshop, you will learn what others take more than 3 months to learn
Who should attend the workshop?
If you have an idea or working on an existing product and want to make it better – this is the place to be. Though the title says “Lean Startup”, this workshop is not just for startup people. Lean Startup Principles apply to larger companies too, if you are a product manager, consultant, business analysis, product owner, agile projector manager or working in cross-functional teams this workshop is for you
Praises for Lean Startup Workshop:
Dr. Lakshmi Jagannathan-Chief operating Officer at DERBI Foundation. ” Mr.Ram’s workshop on Lean Mantra for our student entrepreneurs was extremely beneficial . Students were able to get an insight into how to look from the customer perspective and be a customer centric organization. His workshop enabled students to burst the rosy-eyed myths that they had about their own offerings to the customers”
Rajandran R- Founder at Marketcalls. ” Attended few of the Workshops from Lean Mantra and Rammohan is a good mentor in understanding business concepts and the way he organizing his workshop gives more creativeness and deep understanding about their business”
Pratyush Singh- IT Leader| CRM| Telematics | Data Analytics. ” Rammohan is committed to helping entrepreneurs & business leaders adopt and Practice concepts of Lean Start-up..I have attended his workshops & learned few great concepts such as Validated learning , Business Model canvas & customer acquisition model…Concepts are very practical & implementable. His workshops are practical oriented & I think that’s where you learn most..“
Dheeraj Bhaskar- Co-Founder, CEO @ Other Side of the Wall. ” I have attended many workshops which are educational. But this is one of the few workshops which lets one learn by doing it. This workshop lets you see through the cognitive priming i.e. finding the gorilla. We went out of the building to test our skills., not only that, we did a post act analysis which revealed a lot of interesting behaviors of people. A must-attend workshop if you want to be a lean entrepreneur”
Rammohan is the founder of innocentrik an Innovation Consulting and Training firm. He works alongside product development teams and helps to create product strategies that satisfy users and drive business goals. He is Passionate about User Centric development and experimentation to understand articulated and unarticulated customer needs and utilizing data to measure, inform and iterate
He is an innovation Champion and done innovation workshops for fortune 500 companies, Accelerators and startup in Indian and abroad like Singapore, Switzerland, Kazakhstan, and Indonesia He speaks at various conferences on startups, business modeling, creativity, and innovation. He recently spoke at TEDx Hyderabad on ‘Creating a culture of validated learning’